


Recently Morrisons were thrilled to watch Sales Professional Alex Ferrando reach an incredible career milestone, selling 5,000 vehicles.
It’s been almost forty years since Alex Ferrando sold his first car – and four and a half years since he joined the team at Morrisons. The lucky 5,000th customer was David Hunter, who has purchased two vehicles from Alex at Morrisons. Although David loves the quality of Mercedes-Benz cars he enjoys dealing with Alex as he has a great sense of humour and finds him engaging and easy to deal with.
What’s Alex’s secret to such a successful career? “Simple - do what you love, and love what you do! I don’t see this as a job, I see it as a hobby. The two things I love about it: the cars and the people,” said Alex Ferrando.
A resident of Sydney’s Northern Beaches, Alex Ferrando moved to Australia from Chile in 1970. Alex has been selling cars since 1972, with most of his career focused on the luxury market. His eye for quality and appreciation of excellent customer service made him an ideal addition to the Morrisons team when he joined in 2007.
Morrisons Managing Director, Alex Morrison explains, “A lot of sales people don’t even get close to 5,000 vehicles sold. It’s a fantastic achievement for Alex to have consistently sold over 100 cars per year for 39 years, many of them luxury models and through all kinds of economic climates. It shows a level of dedication and conscientiousness which is rare to find in an employee.”
“At Morrisons we never forget how special purchasing a Mercedes is, and that’s why we take care to ensure that every experience honours the thrill of Mercedes-Benz ownership. That’s why we’re all very proud to have Alex Ferrando - a dedicated professional and high achiever - part of our team,” Alex Morrison continued.
Alex Ferrando believes that Mercedes-Benz captures the very essence of motoring – from the first petrol powered car through to the technological marvels of today. For 125 years, Mercedes has set the benchmark against which all other cars are measured (and if you’re wondering, his current favourite is the CLS-Class).
But even more exciting for Alex are the people he gets to meet each day – the different stories and different passions, told by people from all walks of life. When not at work, Alex enjoys “learning from the book of the world”. Always eager to see and experience new things, Alex enjoys adventure and travel, whether on foot, by air or behind the wheel.
The Morrisons family has always been committed to Mercedes Benz, long before it became the number one luxury car in Australia. You can rely on Morrisons - our single and absolute focus is Mercedes-Benz, and our knowledge, expertise and passion are unparalleled.
If you’ve always dreamed of owning a Mercedes Benz, let us turn that dream into reality. Morrisons – honouring your journey.